and welcome to the top 3 on page ranking factors (SEO)
Today I will be discussing the basics of SEO and how to use it to give your website the edge over most websites. SEO stands for ”Search Engine Optimization”. It is a knowledge that many don’t know, an understanding that most don’t have, and the tools that very few have. To sum it up, it is the art of marketing your website and or social media platforms to gain visibility and awareness, that will no doubt lead to an increase in sales and production. Without further or do, let’s dive in.
#1 Title Tags – An HTML tag that displays your website title when you search in Google.
If Google could plead of you to choose one thing to optimize, it would be title tags. They are the very first thing a potential customer/visitor sees. Basically, it’s the same as a first impression. And we know what those are like in the real world, so imagine Google being the date/parent/employer. So, with all that said, it is key that you involve good keyword phrases that clearly define your website/article the best you can within 50-60 characters.
#2 Meta Descriptions- To be exact, this is not important to Google in order to rank, it simply influences CTR’s ( Click through rates) from SERP (Search Engine Results Page). With all that said, Meta descriptions are summaries of your website, or a small piece of text from your website that tells your visitors what your site is about and what you have to offer them. It must be short and sweet. It must be an eye catching text to really grab your potential visitors attention.
In Meta’s, a good tip is to once again add keywords/phrases in the description. When you have Run on’s (Past 160 characters) It looks unprofessional, and typically get’s passed up by potential visitors. This is once again a first impression influence. A good SEO practice is to include your site name or article name in the description so that your visitor has no doubt that this is what they are looking for. It’s like a clarification vote.
#3 Heading Tags – Headers are used to differentiate the headings and sub-headings of a page from it’s content.
Optimizing headers, meta’s, and title tags are very similar. A good practice on all is to include keywords, phrases, in the title. Must keep from running over in characters, and you should be involving your title or article name. Except with headers your supposed to only use one of the H1’s (Headers 1) per page. So don’t use multiple H1’s per page unless your using HTML 5. Also, make sure you have them in the right order. Your H2 and H3 shouldn’t be bigger than your H1 and should not be at top while your H1 is at the bottom.
I hope you now have an understanding of the top 3 ranking and click thru factors for search engines. I will see you next time when we discuss how to get indexed (ranked) on search engines.